Crisis Manage : Chinese Toys found to be fatal for kid

 

The toys made in china recalled for safety reasons in the United Stated in 2007 a record that is causing alarm among consumer advocates, parents, and regulators. The toys made in china make up 70 to 80 percent of all the toys sold in the United of States , according to the toy industry Association .

The toys were coated at a factory in china with lead point , It can damage brain cells, especially in children .

Whatever , china today is responsible for about 60 percent of all product recalls compared with 36 percent in 2000. A new demands for better safety enforcement by US regulators and importers , as well by the government and industry in China. The public relations for a major American toy company send more than half its toy manufacturing to china how do you handle this crisis with the following publics.

 

Daimler Chrysler : Road Ready Teens



Ready 4 The Road is an on-going, student initiated, service-learning project that raises awareness about distracted driving and empowers youth to make positive driving habits and educate others. Ready 4 The Road is organized and operated by students in St. Paul, Minnesota in partnership with State Farm Insurance, our local Public Broadcasting System affiliate Twin Cities Public Television, KS95 FM, the National Youth Leadership Council, and our student-ran radio show, Studio 4 All-Access (96 NOW FM). This project will focus on getting our message out nationally through positive music, public performances and presentations on teen driving safety, a ‘viral video’ campaign with PBS, televised public service announcements, and a short-length documentary film encouraging students across the country to start their own Ready4TheRoad

Ready 4 The Road raises awareness on this ‘hot topic’ in Driver Safety in a relevant way. We produce cutting-edge, radio-ready music and media that appeals to teenagers because it is produced by teenagers.

While a lot of distracted driving media relies on scare tactics, we want to encourage teenagers that it is cool to be focused on your future, focused on your driving, and Ready 4 The Road.

The Joneses

The Joneses is a social commentary on our consumerist society .The Joneses job is to act like a real family, showing off the goods and making the neighbors green with envy. With the Joneses’ subtle approach to word of mouth marketing, friends and neighbors don’t realize they’re being pitched. Local sales spike for high end watches, golf accessories, fancy cars and anything else that might make your neighbor a little envious. Of course, sales are closely tracked, and the Joneses’ success is evaluated on how well they inspire their new neighbors to buy all this stuff.

They’re not actually a family, but a team of stealth marketers which moves into upscale communities in order to hook the neighbors on all its wonderful toys. Try to keep up.

 

This case is related in chapter three about social learning theory .The Joneses have better goods and game more than another family. they are employees of a stealth marketing organization, and they know how to make everybody want it. The marketing discipline is an enticing blend of art and science, but sometimes people get a little too creative. Breaking through the boundaries of ethics in the name of a few more sales may seem like a good idea until the consequences kick-in. Personally, I’d rather not cross that line .