Lanvin fragrance

Lanvin is reputedly the oldest fashion house in Paris . The  delicate of Lanvin fragrance  is floral notes supported and sweetened by fruity zest of blueberry combined with liquorice in the heart. Seductive hues are offered by intense tuberose complementing sweet-fruity passions rounded on the fascinating base.

The Lanvin fragrance is envisaged as object of desire to decorate and complete shop windows and offer of the Lanvin brand, as well as floral decoration on wrists and cleavages of many women who respect floral mixture of Lanvin fashion and delicate perfumes. Designer Alber Elbaz collaborated with perfumer Domitille Bertier and created the new, unique fragrance without false modesty, to accentuate strong will, intimacy and sensuality.

Lanvin fragrance for women is a floral fruity fragrance for contemporary women subtle, sharp, warm, greenery, invigorating and the top notes are amalfi lemon, orange, mandarin orange , basil is middle notes are blackberry  red berries are perfect for all occasions .

Lanvin fragrance for men is a floral Woody Musk fragrance for men. . The nose behind this fragrance is Alberto Morillas. The top notes are pomegranate blossom, lavender, mandarin orange, neroli and bergamot is middle notes are pepper, mint, sage and cardamom; base notes are sandalwood, amber, musk and vanilla.

Lanvin fragrance is latest fragrance for women it became famous around the world the elegance style Parisian chic are personified here by a fruity and sweet floral gourmand. It also promises to embody elegance, style and Parisian chic .

DKNY fragrance

One of New York's most famous fashion brands, in DKNY designer Donna Karan has created an on-trend, chic, street-style wearable brand. An apple-based fragrance in an apple-shaped bottle which became an instant success. The fragrance is elegant and bursting with energy perfect for everyday use.

DKNY fragrance is the one of the most popular DKNY perfumes, and the fragrance is flanked by Be Delicious Fresh Blossom, Be Delicious NYC, Be Delicious London, Be Delicious Paris, Be Delicious Intense, as well as Golden Delicious. Pure DKNY focuses on a single ingredient - Ugandan Vanilla - and is followed by Pure DKNY Verbena and DKNY Pure Rose. It is an urban floral. A vibrant burst of blood orange drenched in refreshing chilled vodka, infused with vine ripe tomato leaf which gives the effect of cut grass in central park.

DKNY fragrance for women is a fragrance with benefits .Instant moisturisation, radiant looking skin and smoother looking skin. Each spritz of tantalising  DKNY Be Delicious now delivers irresistible all-over body skin-boosting benefits to optimise  the look and feel of bare skin. Skin is embraced with a smooth to the touch softness and a natural radiant glow.

DKNY fragrance for men is the smooth depth of the DKNY for men fragrance is amplified by creamy sandalwood coupled with the warmth of red maple. It seduces the senses and leaves a lasting impression.

The DKNY fragrance brand is meant for more casual wear and sporty similar to Hugo Boss Sport or Versace Sport perfumes and colognes and the DKNY fragrance scents are aimed for men and women with the young, urban crowd. And it became famous around the world 

University Hospital

University Hospital is the largest private hospital in the United States, The hospital employs 6,000 persons and medical staff more than 1,300 persons. The hospital prepared for centennial celebration that beginning in 18 months. It’s looking at public relations strategies that will continue to the city’s leader in hospital care position. The public relations director have been evaluated the potential impact of contemporary demographic trend in the United States and to recommend appropriate action in relation to the upcoming centennial celebration.

The issue in this case is the public relations director need to publicize about centennial celebration hospital which have been evaluated to potential impact of contemporary demographic trend in the United States and to advise appropriate operation about the centennial celebration.

This case is related to  “ Diffusion Theory”  is another way to look at how people process and accept information. We use media tools to communicate with stakeholder, as patients, employees and medical staff.

The public relations director for University Hospital need to publicize about centennial celebration hospital. They should use media tools to communicate with stakeholder such as directing mail to stakeholder to use magazines, television, radio, newspapers, or posters to send the message to patients and other people in each segment. It’s easy to reach people.

The Inevitable Tragedy : NASA's Emergency Planing

The space shuttle Columbia, from a scheduled landing at Kennedy Space Center in Florida, blew apart, spreading wreckage from Fort Worth across east Texas to Louisiana and killing all seven astronauts on board.  NASA responded immediately with communication through all media, letting the world know that a disaster had occurred.  This time NASA was prepared, but years ago when the first space disaster occurred, it was not ready for a crisis situation. 

The issue in this case is tragedy again struck the nation’s space program as millions of Americans and people all over the world witnessed via live television the explosion of the space shuttle Challenger shortly after liftoff.  In their critiques of NASA’s communication on the disaster, many professional observers and news reporters commented that little seemed to have been learned from earlier experiences.

This case is related in chapter three about situational Theory. The differences were linked to NASA is use of specific communication behaviors along with prompt response .

The inevitable tragedy or accident emergency of NASA and NASA conceal news about accident space and people all over the world witnessed via live television the explosion of the space shuttle Challenger, and another accident error from NASA.

River City Symphony

The River City Brass Band (River City Brass, RCB) is a modified British-style brass band based in Pittsburgh, Pennsylvania. The 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series across Western Pennsylvania.

The issues in this case is the River city brass band want to change perception to “highbrow”  but the show in parks and frees but the image of the symphony are not ordinary people feel comfortable.

The audiences will change perception then they are look ads and they are  develop and advertising campaign ,such as print ads for local newspapers, radio ads for local radio stations  and cable TV ads . We will expect people to attend our concert after we change them perception to feel ordinary and comfortable.