Lanvin fragrance

Lanvin is reputedly the oldest fashion house in Paris . The  delicate of Lanvin fragrance  is floral notes supported and sweetened by fruity zest of blueberry combined with liquorice in the heart. Seductive hues are offered by intense tuberose complementing sweet-fruity passions rounded on the fascinating base.

The Lanvin fragrance is envisaged as object of desire to decorate and complete shop windows and offer of the Lanvin brand, as well as floral decoration on wrists and cleavages of many women who respect floral mixture of Lanvin fashion and delicate perfumes. Designer Alber Elbaz collaborated with perfumer Domitille Bertier and created the new, unique fragrance without false modesty, to accentuate strong will, intimacy and sensuality.

Lanvin fragrance for women is a floral fruity fragrance for contemporary women subtle, sharp, warm, greenery, invigorating and the top notes are amalfi lemon, orange, mandarin orange , basil is middle notes are blackberry  red berries are perfect for all occasions .

Lanvin fragrance for men is a floral Woody Musk fragrance for men. . The nose behind this fragrance is Alberto Morillas. The top notes are pomegranate blossom, lavender, mandarin orange, neroli and bergamot is middle notes are pepper, mint, sage and cardamom; base notes are sandalwood, amber, musk and vanilla.

Lanvin fragrance is latest fragrance for women it became famous around the world the elegance style Parisian chic are personified here by a fruity and sweet floral gourmand. It also promises to embody elegance, style and Parisian chic .

DKNY fragrance

One of New York's most famous fashion brands, in DKNY designer Donna Karan has created an on-trend, chic, street-style wearable brand. An apple-based fragrance in an apple-shaped bottle which became an instant success. The fragrance is elegant and bursting with energy perfect for everyday use.

DKNY fragrance is the one of the most popular DKNY perfumes, and the fragrance is flanked by Be Delicious Fresh Blossom, Be Delicious NYC, Be Delicious London, Be Delicious Paris, Be Delicious Intense, as well as Golden Delicious. Pure DKNY focuses on a single ingredient - Ugandan Vanilla - and is followed by Pure DKNY Verbena and DKNY Pure Rose. It is an urban floral. A vibrant burst of blood orange drenched in refreshing chilled vodka, infused with vine ripe tomato leaf which gives the effect of cut grass in central park.

DKNY fragrance for women is a fragrance with benefits .Instant moisturisation, radiant looking skin and smoother looking skin. Each spritz of tantalising  DKNY Be Delicious now delivers irresistible all-over body skin-boosting benefits to optimise  the look and feel of bare skin. Skin is embraced with a smooth to the touch softness and a natural radiant glow.

DKNY fragrance for men is the smooth depth of the DKNY for men fragrance is amplified by creamy sandalwood coupled with the warmth of red maple. It seduces the senses and leaves a lasting impression.

The DKNY fragrance brand is meant for more casual wear and sporty similar to Hugo Boss Sport or Versace Sport perfumes and colognes and the DKNY fragrance scents are aimed for men and women with the young, urban crowd. And it became famous around the world 

University Hospital

University Hospital is the largest private hospital in the United States, The hospital employs 6,000 persons and medical staff more than 1,300 persons. The hospital prepared for centennial celebration that beginning in 18 months. It’s looking at public relations strategies that will continue to the city’s leader in hospital care position. The public relations director have been evaluated the potential impact of contemporary demographic trend in the United States and to recommend appropriate action in relation to the upcoming centennial celebration.

The issue in this case is the public relations director need to publicize about centennial celebration hospital which have been evaluated to potential impact of contemporary demographic trend in the United States and to advise appropriate operation about the centennial celebration.

This case is related to  “ Diffusion Theory”  is another way to look at how people process and accept information. We use media tools to communicate with stakeholder, as patients, employees and medical staff.

The public relations director for University Hospital need to publicize about centennial celebration hospital. They should use media tools to communicate with stakeholder such as directing mail to stakeholder to use magazines, television, radio, newspapers, or posters to send the message to patients and other people in each segment. It’s easy to reach people.

The Inevitable Tragedy : NASA's Emergency Planing

The space shuttle Columbia, from a scheduled landing at Kennedy Space Center in Florida, blew apart, spreading wreckage from Fort Worth across east Texas to Louisiana and killing all seven astronauts on board.  NASA responded immediately with communication through all media, letting the world know that a disaster had occurred.  This time NASA was prepared, but years ago when the first space disaster occurred, it was not ready for a crisis situation. 

The issue in this case is tragedy again struck the nation’s space program as millions of Americans and people all over the world witnessed via live television the explosion of the space shuttle Challenger shortly after liftoff.  In their critiques of NASA’s communication on the disaster, many professional observers and news reporters commented that little seemed to have been learned from earlier experiences.

This case is related in chapter three about situational Theory. The differences were linked to NASA is use of specific communication behaviors along with prompt response .

The inevitable tragedy or accident emergency of NASA and NASA conceal news about accident space and people all over the world witnessed via live television the explosion of the space shuttle Challenger, and another accident error from NASA.

River City Symphony

The River City Brass Band (River City Brass, RCB) is a modified British-style brass band based in Pittsburgh, Pennsylvania. The 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series across Western Pennsylvania.

The issues in this case is the River city brass band want to change perception to “highbrow”  but the show in parks and frees but the image of the symphony are not ordinary people feel comfortable.

The audiences will change perception then they are look ads and they are  develop and advertising campaign ,such as print ads for local newspapers, radio ads for local radio stations  and cable TV ads . We will expect people to attend our concert after we change them perception to feel ordinary and comfortable.

Gucci fragrance

 

 

Gucci fragrance is Italy’s biggest selling brand . Gucci has a scents began to take off. the Gucci fragrance line is of exceptional quality and is a popular choice amongst discerning consumers around the world.
 

Gucci fragrance is also make a build confidence . It has a sweet smell. And can make you feel represents the quality and irresistible. All around people in the world also use Gucci fragrance especially in teenagers .

Gucci fragrance for women it made a taste like collection will uplift any fashion ensemble with fun and flirty scents. For her are very classic and stylish. It is a sophisticated, sweet, and chic perfume which is very much glitz and glam-old Hollywood. Some popular Gucci scents comprise  . The richness of amber and the fresh femininity of lilac, the fragrance speaks to the bold. It awakens the senses with a daring edge of sexiness and sensuality that is gucci.

Gucci fragrance for men it made a taste like collection that combines hints of cypress, violet, tobacco, and jasmine to create a rich fragrance that is head-turning. Lightly enhance a fashion ensemble by using this Gucci fragrance.

 

Gucci is a Italy’s largest fashion groups. It’s a good brand . It has strategic to deployment of rich and superior quality of management. Gucci perfume brand development early, founder Gucci on exposure to celebrities , and fascinated by their good taste.

 

 

 

Chanel fragrance

 

Chanel fragrance is the most desirable brand among women. Chanel fragrance is represents the quality and irresistible aroma that attracts millions of women all over the world to use it once. With a great distinctive logo, Chanel perfumes are even loved and liked by celebrities from around the world. Hollywood actors like it because it's perfect representation of glamour, feminism and status.

Fragrance can make a beautiful, long-lasting . It give an icing on the cake and the sweet smell of their fragrance. It has a scent  is very concentrated. Chanel fragrance will create an impression of sophistication .Everybody have to used  fragrance to ensure self -confident. Before they go out to meeting , parties or other events.

Chanel fragrance for women it made a taste like a sweet, warm floral fragrance Embraces your skin with a blend of tropical wetness, freshness & floral scent Blends of water lily, jasmine and rose with notes of vanilla can gives you a rich sense of fantasy. It lingering smell makes you feel refreshing throughout the day.

Chanel fragrance for men it made a taste like it's fresh, clean and a profoundly sensual statement of determination and desire. Experience freedom and sensuality. A sense of spontaneity, a non-stop vitality.

Chanel fragrance is the great brand and expensive.It’s the best-selling fragrance in the world especially in women . Mostly of women like to use Chanel fragrance .It’s so popular and have good smell .

 

 

 

The Importance of Evaluation

 

 

Robert  Marker  remember an occasion  some years ago . He  thinking about the need for some kind of measurement device and internal reporting system to help explain the public relation function. He was getting for what he was spending on public relation. He came prepared with a considerable volume of newspaper clippings, magazine features, and case histories that we had produced in support of his product line that year. He laid all this out in front of him after an appropriate interval, he pointed out that all this publicity.

Robert  Marker said something to the effect that he thought the material spoke for itself. After all, this was highly coveted editorial space and he said it would be difficult to attach a specific value to it . But Manager disagree with him he said he has to attach a value to everything in this operation and  It will work .

This case is related in chapter three about diffusion theory . The manager want him to write a memo outlining clearly what this function does for us and then he will talk about the budget for next year.

 

 

 

 

 

 

 

Crisis Manage : Chinese Toys found to be fatal for kid

 

The toys made in china recalled for safety reasons in the United Stated in 2007 a record that is causing alarm among consumer advocates, parents, and regulators. The toys made in china make up 70 to 80 percent of all the toys sold in the United of States , according to the toy industry Association .

The toys were coated at a factory in china with lead point , It can damage brain cells, especially in children .

Whatever , china today is responsible for about 60 percent of all product recalls compared with 36 percent in 2000. A new demands for better safety enforcement by US regulators and importers , as well by the government and industry in China. The public relations for a major American toy company send more than half its toy manufacturing to china how do you handle this crisis with the following publics.

 

Daimler Chrysler : Road Ready Teens



Ready 4 The Road is an on-going, student initiated, service-learning project that raises awareness about distracted driving and empowers youth to make positive driving habits and educate others. Ready 4 The Road is organized and operated by students in St. Paul, Minnesota in partnership with State Farm Insurance, our local Public Broadcasting System affiliate Twin Cities Public Television, KS95 FM, the National Youth Leadership Council, and our student-ran radio show, Studio 4 All-Access (96 NOW FM). This project will focus on getting our message out nationally through positive music, public performances and presentations on teen driving safety, a ‘viral video’ campaign with PBS, televised public service announcements, and a short-length documentary film encouraging students across the country to start their own Ready4TheRoad

Ready 4 The Road raises awareness on this ‘hot topic’ in Driver Safety in a relevant way. We produce cutting-edge, radio-ready music and media that appeals to teenagers because it is produced by teenagers.

While a lot of distracted driving media relies on scare tactics, we want to encourage teenagers that it is cool to be focused on your future, focused on your driving, and Ready 4 The Road.

The Joneses

The Joneses is a social commentary on our consumerist society .The Joneses job is to act like a real family, showing off the goods and making the neighbors green with envy. With the Joneses’ subtle approach to word of mouth marketing, friends and neighbors don’t realize they’re being pitched. Local sales spike for high end watches, golf accessories, fancy cars and anything else that might make your neighbor a little envious. Of course, sales are closely tracked, and the Joneses’ success is evaluated on how well they inspire their new neighbors to buy all this stuff.

They’re not actually a family, but a team of stealth marketers which moves into upscale communities in order to hook the neighbors on all its wonderful toys. Try to keep up.

 

This case is related in chapter three about social learning theory .The Joneses have better goods and game more than another family. they are employees of a stealth marketing organization, and they know how to make everybody want it. The marketing discipline is an enticing blend of art and science, but sometimes people get a little too creative. Breaking through the boundaries of ethics in the name of a few more sales may seem like a good idea until the consequences kick-in. Personally, I’d rather not cross that line .