Ready 4 The Road is an on-going, student initiated, service-learning project that raises awareness about distracted driving and empowers youth to make positive driving habits and educate others. Ready 4 The Road is organized and operated by students in St. Paul, Minnesota in partnership with State Farm Insurance, our local Public Broadcasting System affiliate Twin Cities Public Television, KS95 FM, the National Youth Leadership Council, and our student-ran radio show, Studio 4 All-Access (96 NOW FM). This project will focus on getting our message out nationally through positive music, public performances and presentations on teen driving safety, a ‘viral video’ campaign with PBS, televised public service announcements, and a short-length documentary film encouraging students across the country to start their own Ready4TheRoad
Ready 4 The Road raises awareness on this ‘hot topic’ in Driver Safety in a relevant way. We produce cutting-edge, radio-ready music and media that appeals to teenagers because it is produced by teenagers.
While a lot of distracted driving media relies on scare tactics, we want to encourage teenagers that it is cool to be focused on your future, focused on your driving, and Ready 4 The Road.
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