University
Hospital is the largest private hospital in the United States, The hospital
employs 6,000 persons and medical staff more than 1,300 persons. The hospital
prepared for centennial celebration that beginning in 18 months. It’s looking
at public relations strategies that will continue to the city’s leader in
hospital care position. The public relations director have been evaluated the
potential impact of contemporary demographic trend in the United States and to
recommend appropriate action in relation to the upcoming centennial
celebration.
The
issue in this case is the public relations director need to publicize about centennial
celebration hospital which have been evaluated to potential impact of
contemporary demographic trend in the United States and to advise appropriate
operation about the centennial celebration.
This
case is related to “ Diffusion Theory” is another way to look at how people process
and accept information. We use media tools to communicate with stakeholder, as
patients, employees and medical staff.
The
public relations director for University Hospital need to publicize about centennial
celebration hospital. They should use media tools to communicate with stakeholder
such as directing mail to stakeholder to use magazines, television, radio,
newspapers, or posters to send the message to patients and other people in each
segment. It’s easy to reach people.
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